Gurjaani Wine Festival
About the Festival
Held for the sixth time, the Gurjaani Wine Festival is the largest and most diverse wine festival in Georgia, the Black Sea region, and Eastern Europe.
In 2023, the festival hosted over 400 participants and welcomed more than 20,000 visitors, highlighting its growing popularity.
It showcases a wide variety of wines, including traditional qvevri wines made by local farmers and different types, colors, and vintages produced by large and small wineries. Visitors can taste not only chacha and other Georgian spirits but also some of Europe’s finest wines, including winners of the IWSC Wine Judging in Georgia.
Festival’s Mission
The festival’s goals include promoting Qvevri wine as part of UNESCO’s Intangible Cultural Heritage, showcasing local wines, and developing wine tourism.
The festival contributes to the growth of small producers and the strengthening of the local economy while promoting Georgian wine culture on local and international levels.
The Concept of the Festival
This year’s festival concept is dedicated to the centuries-old coexistence and interconnection of Georgian wine and culture.
By highlighting Georgia’s unbroken 8,000-year winemaking tradition, we illustrate the country’s significant contributions to global cultural heritage, civilization, and human development. This story begins with ancient petroglyphs discovered across Georgian territory that date back to the origins of winemaking and continues into the modern era.
Nothing reflects a nation’s history and traditions more vividly than its wine and culture. Together, they tell a timeless story of identity, creativity, and endurance—a story Georgia shares with the world through every vintage and cultural expression.
why
Scale and Diversity: The festival showcases over 1,300 varieties of wine, chacha, and other spirits, encompassing a wide range of types, colors, and vintages produced by small and large wineries alike.
Promotion of Cultural Heritage: The event promotes qvevri wine, which is part of UNESCO’s Intangible Cultural Heritage, and highlights Georgia’s unique contribution to global winemaking traditions.
Development of Wine Tourism: The festival plays a vital role in developing the Wine Route and enogastronomic tourism in the region, helping to establish Kakheti as a premier wine destination.
International Recognition: Since 2022, the festival has been an official partner of the International Wine & Spirit Competition (IWSC), which has further enhanced its global reputation.
Diverse Program: Guests enjoy a rich program that includes wine tastings, master classes with renowned Georgian chefs, live music, and various entertainment activities.
Cultural Discovery: The festival provides local and international visitors with a unique opportunity to experience Georgian culture and traditions firsthand.
Economic Impact: The festival promotes and supports local entrepreneurs, increasing the visibility and sales of regional wine and related products and strengthening the local economy.
Participants
Who will welcome you
Over 400 participants, including:
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Local winemakers will be showcasing traditional qvevri wines
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Large and small wineries
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Renowned wine producers whose products are exported to numerous countries
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Masters of traditional Georgian cuisine
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Georgian artists and folk ensembles
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Chefs offering masterclasses and signature dishes
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Artisans and creators of handmade crafts
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Representatives of Ethnographic Exhibitions
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Entertainment areas for all ages
Local winemakers will be showcasing traditional qvevri wines
Large and small wineries
Renowned wine producers whose products are exported to numerous countries
Masters of traditional Georgian cuisine
Georgian artists and folk ensembles
Chefs offering masterclasses and signature dishes
Artisans and creators of handmade crafts
Representatives of Ethnographic Exhibitions
Entertainment areas for all ages
For Guests
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To taste the finest Georgian and European wines and purchase them at affordable prices
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Participate in chef-led master classes and learn to pair traditional dishes with Georgian wines
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Compete in the contest organized in the youth zone
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Entertain your children in the specially designated kids' area
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Participate in the exhibition and sale of handmade, creative, and themed works, as well as in ethnographic displays
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Listen to enchanting Kakhetian polyphony and traditional Georgian songs
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Take part in fun competitions, grape-pressing, and traditional tatara-making
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Attend concerts and enjoy a pleasant evening with friends or family
Statistics
The largest wine festival in the Caucasus and Eastern Europe
Sales of products
- To sell their own products during the festival
- Engage in direct communication with potential customers
- Increase product awareness and sales
Offer
Sales of products
- Create your own unique space within the festival grounds
- Plan and carry out activities that promote your brand image
- Collaborate with the organizers in developing the concept
Brand Visibility
- Display their promotional materials throughout the festival grounds
- Promote the brand through banners and display stands
- Integrate the brand into the festival atmosphere
Benefits
Brand visibility and promotion
- Logo placement across all festival communication channels
- Promotion on social media before, during, and after the festival
- Include the brand in the festival's teaser and full-length videos
Direct communication with customers
- Direct contact with over 25,000 potential customers
- Showcase and sell your products
Association with a successful, prestigious event
- Associating the brand with Georgia’s largest wine festival
- Building a positive image among wine and culture enthusiasts
Media coverage
- Mention it in interviews and media features
- Inclusion in materials distributed through online media
Media coverage
- Establish connections with leading industry players
- Partnership opportunities with other participating brands
Product/Service testing
- Opportunity to test new products or services
- Receiving direct feedback from customers
Prospect of long-term collaboration
- Become an annual event supporter
- Brand positioning as a key player in the wine industry
Sponsorship
